Born from the grit of an athlete’s vision – AP Performance is the embodiment of resilience, precision, and purpose. Founded by me (Nathan), a former rugby athlete who lived through the grind, setbacks, and relentless pursuit of performance, this brand was forged not in a boardroom, but in locker rooms, physio clinics, and cold early-morning training sessions.

After years of being sidelined by preventable injuries and underwhelmed by poor recovery solutions, I saw a gap – and a mission. What began as frustration turned into fuel: to build a brand that athletes could trust, with tools and systems backed by science, not hype.

AP Performance isn’t about shortcuts. It’s about systems. We engineer recovery and prehab solutions designed to elevate performance, reduce injury risk, and support longevity in sport – whether you're pushing for the next contract or pushing your limits in everyday life.

Everything we create is driven by athlete experience and built to serve those who understand that performance isn’t just what happens on the field – it’s the work behind the scenes, the discipline, the recovery, and the preparation.

This is more than a brand. It’s a movement of like-minded athletes and high-performers committed to mastering the fundamentals. At AP Performance, we believe in grit over gimmicks, execution over ego, and results over rhetoric.

Welcome to the team. Where vision meets execution.